Hey there, I'm Betsy! 

I’ve been designing digital experiences for over ten years, but my creative roots go back much further. I started in drawing and graphic design and that foundation still shapes everything I do. Most ideas start the same way: pen on paper, working through the problem before anything goes digital.

I care deeply about how things feel as much as how they function, and I’m at my best when I’m figuring that out with a team. That usually means asking a lot of questions, noticing the overlooked details, and staying curious about the problem long after others have moved on. 

​

That curiosity is why my skillset doesn’t stay in one lane. My experience in design is a bit like a great playlist on shuffle. UX/UI, motion, video, animation, graphic design, and branding all come together depending on what the experience needs. Every combination teaches me something new, and I'm always looking for ways to make things better than they were yesterday.